One of the most frequently overlooked trade show display spaces is the overhead area. Granted, it is not set up for the presentation of products, but when you add a fabric structure, it can make the difference between being noticed and getting ignored. Our trade show booth design experts have put together a list of reasons why this signage solution should be part of your next exhibit.
- Wayfinding. Overhead fabric structures act as directional tools. They offer visual assistance for those seeking your product or service.
- Branding. The products are ideal for the presentation of your company’s name and logo. In the alternative, consider the display of a new product that you are introducing at the event. We recommend going big and keeping words or images to a minimum. For example, when you choose a halo fabric structure, you might opt for sizes measuring three feet by 24 inches in height all the way up to 20 feet by 48 inches in height.
- Variety. If the shape of a halo does not fit the overall booth design, consider the contours of a funnel, football, square, triangle, or pinwheel. Each shape features multiple sizes that make it easy to adapt the look of the product to the overall appearance of your booth.
For a truly dramatic addition to your current trade show booth design, consider the use of a motor that allows the fabric structure to spin. Even at a slow speed, the motion is sufficiently unusual to capture the eyes of attendees. Contact us today to learn more about integrating these intriguing products into your next display.