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Trade Show Booth Design Experts Weigh in on Overhead Fabric Structures

One of the most frequently overlooked trade show display spaces is the overhead area. Granted, it is not set up for the presentation of products, but when you add a fabric structure, it can make the difference between being noticed and getting ignored. Our trade show booth design experts have put together a list of reasons why this signage solution should be part of your next exhibit.

  • Wayfinding. Overhead fabric structures act as directional tools. They offer visual assistance for those seeking your product or service.
  • Branding. The products are ideal for the presentation of your company’s name and logo. In the alternative, consider the display of a new product that you are introducing at the event. We recommend going big and keeping words or images to a minimum. For example, when you choose a halo fabric structure, you might opt for sizes measuring three feet by 24 inches in height all the way up to 20 feet by 48 inches in height.
  • Variety. If the shape of a halo does not fit the overall booth design, consider the contours of a funnel, football, square, triangle, or pinwheel. Each shape features multiple sizes that make it easy to adapt the look of the product to the overall appearance of your booth.

For a truly dramatic addition to your current trade show booth design, consider the use of a motor that allows the fabric structure to spin. Even at a slow speed, the motion is sufficiently unusual to capture the eyes of attendees. Contact us today to learn more about integrating these intriguing products into your next display.