When it comes to trade show booths, one of the most important decisions to make in the booth's design is the layout. You'll want to make a big, visual impact while simultaneously utilizing your allotted space in the most appropriate and efficient way. To help you pick a great layout, here are some of the most common booth configurations to consider for your trade show booth design.
The most common booth configuration, the in-line trade show booth is a booth designed in a straight line, with one side open to the aisle for access to visitors. It's also known as a linear or standard booth. An in-line booth is great for small exhibit floor plans (typically 10' x 10' or 10' x 20'), and can be the best configuration when one or two other exhibits share a common wall and are placed next to your booth. The back wall also holds great potential for dynamic graphic design and signage.
A Peninsula booth design is a display that is exposed on three sides to an aisle. Because of its greater exposure, it allows for more traffic flow in and out of the booth. It's usually placed at the end of a row of in-line booths. Like an inline booth, it usually features a large back wall that's perfect for branding. The greater exposure on three sides allows for greater seating options without reducing movement on the floor.
An island booth is open on all four sides, giving you the ultimate exposure to trade show traffic. Island exhibits provide great space as well, so you can set up comfortable seating areas or devote more of your space to product displays. Island layouts also allow you greater freedom to define your space with table tops, counters, kiosks, and more.
Overall, you'll want an exhibit booth that can be reconfigured in any of these configurations, depending on the trade show and space you are allotted. This way, you can get more use out of your trade show booth components with every show you attend. We can help you develop a great trade show booth that can be reconfigured each time: contact us to get started.