When it comes to trade show booth design, the biggest challenge for most businesses is to find a booth design that will incorporate creative ideas with functionality. How can you make sure that you'll have a big impact on your audience while making it useful for your staff? What unique elements can connect all your marketing goals? Here are a few ideas that will help you and your staff make a huge impact at your upcoming trade show.
1. Design with multi-purpose function.
Don't think about your booth as just an advertising board. Instead, consider how every feature can bring function and creativity. For example, benches that can double as hidden storage will save your booth space and give clients and staff a place to sit. Incorporating shelving to display your products tastefully is a great way to showcase your offerings and attract notice. If you use technology, you can double its use by adding a slideshow to display important information when your team isn't using it for a demonstration. With multi-purpose design in mind, you can create an organized, attractive booth.
2. Go bold with unique colors and elements.
Many trade show design booths feature lots of blues, whites, and grays, essentially sticking to a professional uniform. But utilizing these colors will make you blend in more with your competition. Instead, try out bolder greens, reds, and yellows. It will draw attendees' eyes quickly.
If you want to stick to your brand's colors, you can also draw more attention with bold, interactive features. Think about how to incorporate fun games and applications on screens, tablets, and computers: these technical components will also draw people into your booth.
3. Brand from top to bottom.
Your name and brand is the most important design component to highlight in your booth. Consider adding a hanging overhead sign and banner stands to make sure you cover every inch of your booth with your name. But limit over-branding by using color and small graphics in blank spaces.
We want to help you create a space that works for your next trade show. For more design tips and advice, contact us.