Preparing for an upcoming trade show can be stressful, especially if you're attending a large show. How can you make sure your booth stands out and draws in new clients? When it comes evaluating your exhibit design at trade shows in Michigan, here are three tips that will make sure your booth is prepared.
Design with your marketing objectives. A common mistake that businesses make with their trade show booths is not tailoring the booth to fit their main objectives. For example, your goal might be to meet with clients one-on-one, but your booth might not have the privacy for a closed consultation. Before you get to the drawing board, make sure you know your game plan so that you can build a booth according to your needs.
Aim for simplicity. Before you go overboard by bringing your entire product line, it's best to aim towards a simpler set up. Bring only your top-selling products or new lines to appeal to customers and clients. In addition, your booth should be designed according to the simplicity principle--aim for eye-catching, clean graphics and lines, so it can stand out from the crowd.
Don't forget your social media and tech integration. It can hard to balance managing your booth and using social media at the same time, but reaching out to your audience on social media outlets and offering specials will help boost attendance to your booth. Your booth can feature your social media strategy by incorporating tech into the booth itself. A slideshow or video display are very powerful visual tools you can use to draw potential clients to your booth.
To make your booth stand out from the rest, contact us. We can help you integrate these key elements for a better booth by your next show.